Just in time for spring getaways, the San Diego Tourism Authority has partnered with Tripadvisor in a first-of-its-kind immersive mural art campaign that captures the SoCal destination’s sunny optimism and positivity. Running now through April 30, “The Sunny Side of Things” mural art campaign will appear in three of the largest U.S. cities: New York, Los Angeles and Chicago.
Murals unlock experiences with QR codes
The street murals were hand-painted by local San Diego artists Channin Fulton (New York Mural), Hanna Gundrum (Los Angeles Mural) and Phoebe Cornog (Chicago Mural). Each of the murals provide a unique view into the vibrant culture, beaches, attractions and outdoor activities that await visitors in America’s Finest City. Complementing the artfully created masterpieces are augmented reality filters that capture the city’s optimistic outlook on life. By scanning QR codes, viewers can unlock an array of experiences that will entice them to discover all the incredible attractions and experiences San Diego offers and book a trip.
Sunshine Kit Sweepstakes, too
Not only will mesmerizing visuals reveal the experience that awaits travelers, but through the QR codes, visitors are invited to enter and have a chance to win the San Diego Sunshine Kit Sweepstakes. Showcasing San Diego’s iconic sights, products and brands, the San Diego Sunshine Kit offer a delightful collection of local companies that are making their mark with their own SoCal flair and sustainable practices. The kit will inspire visitation to San Diego with a variety of products from Vuori, Coola, Chuoac Chocolatier, ALOHA Collection, 1502 Candle Company and tickets to experience San Diego’s attractions with admission to the San Diego Zoo, LEGOLAND California and Petco Park.
Where to find the murals
New York Mural (102 Ludlow, Lower East Side, New York City)
Channin Fulton (@channinfulton) is a San Diego-based illustrator with a knack for mural painting, lettering, and other playful curiosities. Her methods, aesthetics, and conceptual motivations and inspiration are driven by the California beach and Mexican street culture that surrounds her. She brings a “California vibe” into her work through bold shape and vibrant color.
Los Angeles Mural (600 N La Brea Avenue, Los Angeles)
Hanna Gundrum (@littlehouseink) is a bold commercial artist with 15 years of experience painting murals in a variety of styles. Her work brings the share-worthy “funshine” as the quintessential photo opp – it is playful, memorable, and interactive. About her art, “There’s something about arranging visual information that’s always soothed my anxious soul. The thread that ties all of my work together is color. Bright, bold “pay attention to me!” color and juicy black lines.”
Chicago Mural (740 W Randolph, West Loop, Chicago)
Phoebe Cornog (@phoebecornog) is a San Diego-based artist known for her intricate letters, funky color palettes, bold statement pieces and interesting sense of humor. She believes that “it’s not work if it’s fun,” and she strives to breathe that motto into all of her projects. When not painting murals or creating art installations, Phoebe likes to try the new restaurants in town (especially if they have oysters) and spend time at the beach.
Photos courtesy of the San Diego Tourism Authority
